As young consumers have become the backbone of festival spending, their expectations for the Spring Festival are no longer limited to traditional forms. Instead, they pursue personalized expression, emotional interaction, and unconventional holiday experiences. Recognizing this trend, the well-known brand CuiShengsheng launched its 2026 New Year-themed marketing campaign "Every Year CuiShengsheng, Every Pack Brings New Inspiration". Alongside the campaign, the brand released a New Year gift box featuring Sun Yingsha, its global brand ambassador, as well as a full series of New Year gift boxes. By deeply integrating products, design and scenarios, CuiShengsheng actively participated in and accompanied the younger generation in creating a "new style of New Year spirit", successfully establishing itself as a quality choice that combines sincerity and creativity for Spring Festival gifting.

CuiShengsheng × Sun Yingsha "New Inspiration Unboxed" Limited New Year Gift Box & New Year Collection

Infusing Holiday Emotions, Building an Image of Long-Term Companionship
As the Spring Festival approaches, CuiShengsheng delivers brand warmth centered around "newness" and inspiration. Through its dramatic New Year short films and creative viral videos, the brand captured public attention. With short videos and graphic content co-created by influencers, it built a strong festive atmosphere, sparked emotional resonance, and fully conveyed the core concept "Every Year CuiShengsheng, Every Pack Brings New Inspiration".

CuiShengsheng's Dramatic New Year Film, Reimagining the Festival with Fresh Ideas

Numerous influencers share CuiShengsheng New Year collection gift boxes on social platforms

Embracing Culture Through Product Design, Connecting Emotions With Sincerity
Under the New Year theme "Every Year CuiShengsheng, Every Pack Brings New Inspiration", CuiShengsheng carefully developed two product lines: the New Year collection gift boxes and the exclusive Sun Yingsha gift box. The designs creatively blend traditional festive symbols with modern youth culture, integrating aesthetic design and practical functions, turning "new inspiration" into a tangible holiday ritual and achieving deep harmony between culture, sincerity and products.

• CuiShengsheng New Year Collection Gift Boxes: Unlocking Endless New Inspiration for the New Year

The New Year collection gift boxes serve as a thoughtful "New Year Mood Toolkit". Featuring themes such as "Full Power" and "New Year Amusement Park", the designs incorporate joyful imagery of the Year of the Horse and amusement parks. With exquisite accessories including snack buckets, creative red envelopes and lucky charms, the brand embeds its blessings into intimate New Year moments such as giving red envelopes and gathering with friends, bringing lively modern charm to traditional customs.

CuiShengsheng New Year Collection Gift Boxes

• CuiShengsheng Global Brand Ambassador Sun Yingsha New Year Gift Box

The Sun Yingsha New Year Gift Box focuses deeply on emotional connection and collectible value. Centered around the "New Inspiration Unboxed" concept, it includes limited photo cards, a soft blanket, magnetic interchangeable cards, lively animated red envelopes and a variety of CuiShengsheng products. The design precisely meets fans' needs for collection culture and emotional interaction. While delivering holiday wishes, it strengthens the emotional bond between the brand, ambassador and consumers, allowing "new inspiration" to grow through community interaction. With the philosophy of "collectible, interactive, and companionable", the gift box is more than a seasonal present—it embodies contemporary gifting aesthetics where sincerity takes shape.

CuiShengsheng Global Brand Ambassador Sun Yingsha New Year Gift Box

Three New Year Scenarios, Delivering CuiShengsheng-Style Blessings
Today’s young people are shifting from passive participants in traditional festivals to active creators and definers of Spring Festival rituals. CuiShengsheng has gained deep insight that consumers aged 18–35 are not only key decision-makers for family celebrations but also redefining the "New Year spirit" of this era. Women who value lifestyle aesthetics and emotional expression have become the core audience for the brand’s Spring Festival communication. Accordingly, CuiShengsheng focuses on three core New Year scenarios: Celebrate a NEW New Year, Choose HEARTFELT New Year Goods, Give CREATIVE New Year Gifts, establishing the consumer perception that "CuiShengsheng is the ideal choice for New Year gifts" and positioning itself as a premium gifting option for young people during the Spring Festival.

• Reviving the New Spirit of the New Year, Becoming a New Year "Social Currency"

As young people advocate "reviving the new spirit of the New Year and celebrating a fresh Spring Festival", they seek to break routine traditions and decorate their holidays with fresh and fun ideas. With their stylish and conversation-sparking design, CuiShengsheng New Year gift boxes have become a visual highlight and emotional driver for young people to create ceremonial atmosphere, decorate their homes and inspire social sharing. More than just joyful "dopamine snacks", they have grown into essential social currency for the Spring Festival.

CuiShengsheng New Year Collection Gift Boxes: The New Social Currency of the New Year

• Thoughtful "New Inspiration", Carrying Emotional Blessings

When young people shop for New Year goods, they are moving beyond traditional choices such as milk and sunflower seeds toward innovative snacks that reflect personality and sharing joy. Seizing this trend, CuiShengsheng launched its New Year marketing campaign and gift box series, symbolizing the younger generation’s fresh take on the festival while expressing wishes for a better life with every pack. Both the Sun Yingsha gift box and the New Year collection stand out with creative and stylish gifting experiences. While delivering blessings, the boxes have also become social symbols for young people to share and express individuality online.

Fun, Stylish and Meaningful: CuiShengsheng New Year Collection Gift Boxes Deliver Fresh New Year Inspiration

• Exclusive "Mood Gifts", Igniting New Year Energy

For young people, giving creative New Year gifts is not only a social courtesy but also a practice of emotional renewal and New Year wishes. Understanding their desire to "shake off work stress and welcome good luck" during the Spring Festival, CuiShengsheng launched creative merchandise including Year of the Horse lucky charms and fortune red envelopes. The New Year gift boxes are transformed into "mood gifts" that carry blessings, helping young people embrace positivity and good fortune for the year ahead. Enhanced with Year of the Horse and amusement park elements, the designs further convey vitality, luck and festive joy.

CuiShengsheng New Year Collection Gift Boxes Empower Consumers to Welcome a High-Energy Year

In an era where the meaning of the New Year is constantly redefined, CuiShengsheng relies on precise insight into and emotional resonance with young consumers to offer a unique New Year choice and co-create a new inspirational way of celebrating the Spring Festival. Moving forward, CuiShengsheng will continue to use creativity and sincerity as a bond, going beyond the functional nature of snacks to become a long-term companion that grows with young people and witnesses their important moments.