Recently, the 2025 Brand Day Trademark and Brand Development Conference was held in Beijing, where the 2025 "AAA Famous Trademark Brand" recognition results were released. A total of 31 trademarks across the country received this certification. CuiShengsheng, a brand owned by local enterprise Tianjin CuiShengsheng Food Co., Ltd., was included in the list. It is the first certified trademark in the district and also one of only 8 "AAA Famous Trademark Brands" in Tianjin so far.

"AAA Famous Trademark Brand" is the highest-level certification awarded by the China Trademark Association, signifying that the enterprise has reached industry-leading standards in brand building, market influence and comprehensive strength.

Tianjin CuiShengsheng Food Co., Ltd. is a food manufacturer and distributor specializing in vacuum low-temperature fresh-keeping technology. The CuiShengsheng brand was founded in 2011. In recent years, the brand has maintained strong momentum of development. Its offline sales network covers more than 100,000 retail terminals including Yonghui, Metro and RT-Mart, with products exported to nearly 20 countries and regions worldwide. In 2024, the annual sales volume of CuiShengsheng potato casual fries reached 1.027 billion yuan, ranking among the top three in market share for similar products nationwide.

According to reports, during the certification application process, the Beichen District Administration for Market Regulation (Intellectual Property Office), together with the District Intellectual Property Operation Center, carried out multiple in-depth corporate assistance activities under the "Three Inquiries, Three Resolutions" initiative. It provided enterprises with full-chain professional intellectual property support, ensuring the application materials were comprehensive, accurate and standardized, and effectively improved the quality of submission.

The successful recognition of CuiShengsheng is an important practical achievement of Beichen District’s efforts to promote intellectual property development and empower enterprise brand upgrading in recent years. The District Administration for Market Regulation (Intellectual Property Office) will continue to enhance enterprise services, actively guide local enterprises in implementing trademark brand strategies, strengthen market competitiveness, achieve high-quality development, and contribute to building a strong economic zone and a charming Beichen.